Can You Bundle Products on Amazon?
Yes! Let’s look at how Amazon product bundles work.
Bundles vs Multipacks
Product bundling is a popular prep service requested by Private Label sellers. It is a common way to deliver extra value to clients. These products typically come from two different factories. Together, as one unit, they provide extra value to a sellers brand and the client. Please note – multipacks of the same item are not bundles. For example, 3 bottles of the same shampoo ‘bundled’ together, is not a bundle. It is a multipack. An Amazon product bundle collects different items in the same space. It packages them together. This is a one stop shop for buyers. More profits for the seller. More savings for the customs.
What is an Amazon Product Bundle?
More specifically, Amazon’s guidelines state, a bundle consists of “multiple single items that can each be identified by a unique ASIN/UPC and are sold together as a single offering.” Also, they state “Bundles must consist of products that, when packaged together, enhance or ease the overall customer experience”. In other words, the products must compliment each other. They cannot be a random grab bag of goods. For example, a bundled wine opener, wine tumbler, and re-useable wine cork will all pair perfectly together. Overall, bundling products can get complicated. However, with the help of this post and a trusted FBA prep center, it can be easy.
Why Bundle Amazon Products?
An Amazon product bundle offers unique value to customers. By building sets of products coupled together you offer an intersection of value. For example, where customer would purchase four products, they now only need one order. Bundles are great for starter pack purchases. They offer variability from the seller to the consumer. Bundles save the client money. These also save you money! The less items Amazon fulfills, the more you make on the sale. So, protect those profits! Not to mention, Sellers can add a bulk discount to incentivize the client towards a bundle purchase. Lastly, bundles make for great gifts! Whether its seasonal, occasion specific, or a general congratulations – bundles make for a quick gift solution in a pinch.
A Bundle Dominates the Buy Box
When you make Amazon product bundles, you essentially guarantee your spot in the buy box. How? From a retail arbitrage perspective, sellers source the same items at similar prices. Therefore, they compete for the buy box by incrementally lowering their sale price to earn the next sale. However, if you have a bundle for that product – its different. Any other seller on your listing, would have to have all of the same items and packaging as you to compete for that buy box. If you have slow moving inventory – they can ride the coattails of a hot moving bundle too. Indeed, this is a sneaky hack for selling slow inventory.
Prohibited FBA Bundles
Often times sellers try to bend the system, gain value, or hack the rules. Amazon is too smart for this. Here are several prohibited Amazon product categories you cannot bundle:
- Books, DVDs, or CDs
- FBA-prohibited items
- Products that include manufacturer warranties
- Products you’re not approved to sell
- Combined branded and generic products
Overall, stick your your own privately labeled products or just generic goods.
How to Bundle Products on Amazon FBA
Good Product Bundle Ideas
Firstly, sellers need to identify what items to build into an Amazon product bundle. What’s the industry niche? Where can you intersect several profitable items together? Do these fall in line with your Brand’s passion and purpose? Secondly, a seller needs to secure samples, evaluate and consolidate products in China. Thirdly, they need to pick product packaging that can house both items together. If a factory can pack the whole bundle – great. However, it’s usually best to let American prep experts complete the final bundling process. Why? This ensures a high level of product care is delivered to your final unit. And it better protects your product packaging while traveling half way across the world. As a result, American standards of product quality are applied to your product inspection & product bundling. After all, quality is king in the kingdom of private label sellers.
Selling Product Bundles on FBA
A couple quick tips to ensure a sound Product Bundle launch on Amazon.
- Pick the right product category
- Ensure the Bundle has its own FNSKU Label
- Ensure the FNSKU is printed clearly
- Double the cost of your products – that’s your sale price
- Ensure product listing pictures clearly showcase each item